A5
、、
3除束縛
,解除束縛i -這是市內四處可 見a ，我們戒掉^吸煙習慣的宣傳口
號》這是非常S要反正確的信息D 應該加以注意。 1 -多倫多市衞生部推動的廣吿宣傳 均以靑年人爲丰要對象。巴士亭刊
登的廣吿a以三名年輕人爲主角， 他^手持最近期的搖擺樂入場券， '在,后街漫步，充満活力，該三名 年輕人的面貌，K現時市場上新推
出的"TEMPO"香煙廣吿內的年
輕入十分酷似。、 1
問題出自何奉呢？，爲何反吸煙運 動的矛頭直接指向年輕人？答案可 以加國所作的吸煙調查統計得到 °最近的估計顯示，今年將有一萬
;千名加拿大人因得了》吸煙有關 的疾病而死亡。如果反吸煙運動能 早些推動，今天便不會有新的吸煙 人士s不少花在挽救生命，K醫療 服務的佘錢K時間便可大大節省。
煙草公司今年在加拿大宣傳其產 品的費用大約是二億元。而政府只 用二至三百萬元來宣傳戒煙運動。 不准這些國際性機搆吸引新吸煙人 士或令吸煙人士由一瘇牌子轉爲另 一種之，我們還要付上不少努力。
不過，我相信我們必定能打勝這
場仗。實際上，有部份,公司已採取
了以廿i支煙的價錢來出售卅支煙 的行動'。當他們始贈送其產品時 3你應當知道已^事情發生。統計 ：字顯示；加國、的吸煙人數日
1888年2月21日畤代"环权
4>
不做香煙的奴隸
,«新吸煙入士則以牟輕扎較多
，特别是年輕女士 。這是煙i公司 施展手段希望吸引新一代吸jfe ,藉 以挽救日漸下降的銷售額的^因、 ^草公司否認在嘗試用吸^來替
塔輕人洗腦。他們表示i己ik有一 套道德標準？例如不選用年昧低於 廿五歲或吸引年輕人的模特^來竇
m吿。不過，根璩不吸入4：權利 協會所公佈的研究結果顯示〗起碼
督一打@上的案件違反上述的瘭雉 q (任何人士如見過市內的香^廣 §牌*其對象直指年輕人》同時更 ，示吹煙能提供樂趣及身體更！^康 的信息。） 一」； 九十七天前我已戒煙。結果我較 前更有樂趣及徤康。煙草廣吿所食 達的與我的吸煙經驗是栢反的；,,但 它仍然繼續爲人所採用（我並木是 說戒煙很容易，對於吸煙人士而言
<JBB
'Breaking Free9！ That's;the slogan you'11 see on ] advectisemeats.around the city ,. urging us to escape from our smoking habit. It* s an important and positive message ― and:we should all heed it-
The City of Toronto Department of Public Health is fogusing its advertising- campaign on youAg people - The advertisements on bus shelters show three teenagers energetically making their way along Queen Street, with tickets to the latest rock concert in their hands- They look a lot like the teenagers in the ads for 'Tempo* a new cigarette on the market which is being marketed towards t>he younger market,：
What is the concern, here? Why direct anti-smoking propaganda at kids? The answer is found in the huge toll tal^en. r by ci«gatette -。 smoking in Canada- The latest ；' estimates are that 12 r 0,00 -t Canadians will jdie this yeai^ because of smoking-related ) disease - Much of the lost llife, worktime and health care dollars could have been saved, had siroking prevention and cessation begun years ago so that we would h!ave virtually jio new smokers th.i;s 、 year -
The tobacco companies are ；
spending approximately
$200,000,000 this year in ；：
advertising their product in ：
Canada- Governments are spending
only 2-3 million. We have a long
way t to go before we can match -'
these multinational corporations
in their.efforts to capture new.
smokers1, or convert existing \ ,
smokers from one brand to another.
, i t
I thxrik that we must be virining
the war though. Afterall, some
companies have taken the [ 1
unprecedented step of selling 30
cigarettes for the price of 2r！
When, they have to start giving
？way their^ product,-you know there
is something happening. 1
The statistics show it: there is no question that smokers now constitute a shrinking minority^in CanadaBut the one area where , new smokers seem to be found is1 amongst young people, particularly young women- That is why the J tobacco companies are appealing to the next generation in an effort to bolster sagging sales. ！
The tobacco companies deny that they aire trying to penetrate young minds though. They point to a self-imposed code of ethics which they say prohibits them from using
纖
^他捫實茌是上了煃艤•囟此煙草 業希望我們越皁染上吸煙的習慣越 好-他們除知道戒煙S難：4: ^亦知
道有利可圖！）
歸根究底，我捫不應浪費納稅人 的金鎸來宣傳K煙草業枏反的信
a我們應該禁止所有香煙廣吿。 沒有香煌»我捫仍可以生存… 而我們的孩子更可生活得更好及，
o
young models (under 25) or appealing to young people. Yets according to a study just released by . the nori-smolcers ' rights association, there are literally do2ens of proven cases where these codes are broken- Anyone watching the big billboards around the city will Icnov that advertising of tobacco is directed solidly at young crowd and is linked to, having fun„ and be^ng healthy.
the
I quit smoking 37 days ago： I am having more fun and am a lcjt more healthy as a result- These tobaceo_ads--are directly contrary to my experience of smoking, but yet thf^y continue： (By the way, I'm not saying it1s easy ta quit ―smoking is an addiction for we smokers- That's why the industry wants to hook us to this smoking habit early --^j^ie^^cnow W will be hard f-otrTisto qiiit and' their profits will be guaranteed!) - ~ \ ' Ultimately, ve shouldn't have to spend taxpayers， money, on advertising to contradict the "lies o£ the tobacco industry. We should ban cigarette advertising altogether.
We can live without it ― >^nd our children_will live a lot
.onqer without it..
■so-
菲律賓的混亂局面
^THE MESS:IN
懷雅遜學院i史系講師
CJRT電台公開學院 課程策割人
DESMOND GLYNN
綦廸文
It' s tough to rig elections these days ― ask Ferdinand Marcos ^ current president^ of the. Philippines. Several months ago -the embattled leader bowed to I American pressure and called riational elections to provide ihi-s corrupt administration with at 、 least a fig leaf of respectability- ―
The move backfired because ；:(: Marcos ,found himself faced with：v unexpectedly strong competition , from the Cora Aquino.' widovx of ,the murdered opposition leader Senator
Aguino. ,
It became necessary for Marcos and his henchmen to resort to intimidation and fraud in ordA to obtain the desired result•
Aquino fox he^ part hps promised a campaign of massive civil disobedience to contest the election results. I If the ：campaign gets underway there can be little doubt it will be a very short step to outriqht civil war. '".
1[he Philippine people have indicated they vant change. ；II they are denied it at the ballot box they may try to achieve It ^ith bullets instead.
Already there are thousands of Philippinos doing just that.\ The communist New People's Army is a force to be recJconed with in! the countryside. Indeed, the American motivation in pressuring Marcos to call elections was the worrisome prospect that the strength of the commvinists is growing daily^ ：
Ironic, isn't it that the \ election has strengthened the： forces of opposition, not weakened them. I suppose it just goes.,to prove that when, you have thjs fkind of corruption the Marcos regime represents the corruption touches everything, even the f free | election * which is intended t|o eradicate the disease. [
The lesson of course is Uiat it is going to take more than a -sham election to reform the likes pf Marcos. Undoubtedly, there ace a number of experts in the Amer|iciari State,department trying to figure what their next move will be" They have very limited option^. Marcos controls the army; the; only alternative military force is| the conwnunists. Same choice. |
It should be ihteresting : see
what Cora Aquino can do. she has proven herself to be leader who can mobilize mass support. But she must strike now to achieve;her goal- Prior to the election she: made an agreement with her ； I influential running-mate that in; the next election it wpuld be his turn to challenge for the j presidency. Unless Aquino ca^ j grasp the victory, Marcos is ! } trying to rob from her. There imay not be a second chance.
要想在今关操縱選舉，已非易» o不信菲律賓總統馬可斯就是現^卜
的好例子^數月前他向美國所施的J r
ffi力低頭"召開全國選舉- #其輕！
，敗的政府帶來少許的"尊重"o 、,：
1是-此行動卻帶來了反巍果h ：
因爲馬可斯需要面對«的反對 領袖阿奎諾的遺孀歌娜的激烈挑，
o爲此,馬可斯及其屬卞利用威 利誘的作弊手段:來臝取是次選擧？
.至於阿奎諾夫人方面，她曾揚言'； 發動大型的民間對抗行動，爭取fc: 正的競選結果。頌如是項對抗行 —旦展開，那麼菲律賓距離內戰未；
遠矣r菲律賓人民一直要求改革+ i 如果他們不能透過投票達到目的H 可能改用武力來爭取。 i ：
事實上*巳有成千上萬,的菲民 用了武力行動。在菲#賓山村活 的共軍48新人民軍w 、便是一腼例子
o美國催迫馬可斯召開i舉.的動， 》其一便,擔憂共黨的勢力曰渐
大。 入' 一 J.'
選擧不挚沒有創弱反？H黨的勢力 。反而助長了它的力暈o我認爲^ 果要有馬可斯如此腐敗的扭祸-那 麼腐敗將會四圍散佈，甚至舉？i
由選擧*也it受損害'1孽改i馬厲 斯政府-並不能藉着選舉便能辦摘 。美國政府,有數名專家在計劃他們
下一步應採琅什麼行動。不過<Mi 們的選擇不多-馬可斯掌握軍權； 唯一的途徑是利甩共黨的勢i o兩 者相差無幾* : 阿奎諾夫人將會採取的行動相信
更引起人們的興趣，她已被葶明爲 可以羸取廣泛民衆支持的領o本 過，阿奎諾夫入需要還嫵氺能達到 她的目標。選擧前？她彆揚言在下, 屆選擧中，輪到馬 <斯來爭：取辘«| 之位。除非阿奎諾夫人M緊斗次機
"不然再沒有箏二次o
象.'
鹩„
鋒珠'
