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Page 8 - The Canadian Jewish News, Friday. July 12,1968
investment in KPL
continued from Page 2 effect Of the Six Days War acted as aniidditioiialstimulus, 168 potential investors visited the country as against 56 in the same period in , 1966.
■^3. The number of enterprises set up and about to be set up through the intermediacy of the investinent Authority has increased. So far 14 such enterprises have been set up in 1967, as against 3 in 1966, with another 32 to follow next year. 4. The number of projects approved under the Law for the Encouragement of Capital Investments has increased. During the period January to December 1967, 235 investment projects totalhig IL 950 million (hicludhig foreigh currency) were approved as against 196 projects with a total investment of IL 467 million, hicludhig foreign currency, in 1966.
C. Israel's Economic Representatives Abroad
Esqperience has shown that the most effective method of mobilizing investment projects is through direct contact with the potential hivestor himself and not through intermediaries, financial corporations and the like. We know which industries we want to develop and can point to the specific enterprises in the establishment of which we are interested. Our representatives are re-(piired to act as super-salesmen. It is much more difficult to sell the idea of investment than to sell an actual product, especially when we expect the investors to channel part of the output to export markets already in their controL
In adopting this direct approach we have to ask ourselves whether it is preferable to sell the idea to actual manufacturers, or to marketing firms. There is no one shigle answer to this question. Ais a rule it seems preferable to interest the manufacturer in a product we should like to see produced here, and persuade him to carry out the contemplated e:q)anslon of bis business in Israel rather than abroad. This is to his won advantage shice the actual outlay of capital, in view of the far-reaching benefits according to him under the Law of Capital Investments by way of outright grant, loans, tax exemptions, etc, is much smaller than the amount required for a similar expansion abroad. The expected profits, as a result of the smaller capita invest-^ ment required and the use of cheaper production factors, are also likely to be larger. The main condition, as stated, is that the products be sold through the investor's existinjg marketing outlets. However, as stated, it is possible for a marketing firm dealhig in goods in which we are interested to set up a suitable plant in Israel, with or without local partners in order to sell these goods through its own markethig channels. The equity capital required is not too high in view of the substantial grant and loans received, and it is even lower if local investors share hi the capital. The Investment Authority is willing to try to locate such local investors provided they are offered a well-founded project based on foreign markets.
D. Encouragement of Investments in Science Basedln:^_ dustries
Much has been said re^ cently about the establishment of science-l)ased industries in Israel. This is no doubt that Israel hias obvious advantages hi this field. There is an ample suivly of highly tr ahied and skilled manpower, hi addition . to highly-developed scienUtif r e se a rc h institutes and a generally fftvour-able industrial climate. The added value of these bidus-/ tries is very high (usually over, 80 per cenO so that they are able to make a notable contribution to the country's balance of payments.
E. Favourable International Attihide to Investments hi Israel.
It should be noted that the Countries in which we are campaighing forhiviestments are also hiterested hi thiehr citizens Investing hi our
country, shice this is to the advantage of their own balance of payments. Asarole, investment hilsraelhivolves the export of machinery, equipment and other parts from these countries to Israel. In addition they receive the benefit of royal-"^ ties, divldei)ds and hiterest. In addition, of courser there are the political /and economic advantages; of closer 1 nte r nat i 0nal (relations. Hence our economic representatives abroa|l easily f hid a common lusguage with government and ^ c o h o m 1 c agencies abroad Aiidareable>^| to enlist their fuUliupport and cooperation.
DISCOUNT DEPARTMENT STORES
Dresses To Bridge The Seasonal Gap!
'TRANSITIONALS'
12.95 Value!
9.77
each
Save a big 3.18 on every one you buy! Delightful sleeveless dressed in easy-care Fortrel/Cotton with full acetate lining! Deep, deep fashion prints of Blue. Burnt Orange or Grey in Junior Sizes: 7 to 15.
Sale Spectacular! 2.10 Saving on 3-Pce.
WEEKENDERS
10.98 Value)
Styled to flatter in rayon linen! Sets include: 'Boy' JACKET. 'Stove Pipe' SLIMS and Sheath SKIRT in choice of perky printsor plain shades. Women's Sizes: 8 to 16.
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Take Advantage of all these Terrific Sale Specials - NOW! Buy WHAT you need WHEN you need it, without ready cash!
STARTS TOMORROW, July 11th...
Our buyers have put together the Biggest, Brightest, SAVING-EST Collection of Seasonal Values Ever! Check every Action-Packed page of our Big Super Discount Sale Circular - See for yourself - There are Hundreds of outstanding Horne, Cottage and Family Buys - all Priced EXTRA LOW!
Fun-ln-The-Sun Patterns!
BEACH TOWELS
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117
IH each
A grMt buy for b««ch or poobidal Big; big 30 X 60" size in soft, absorbent Cotton Terryl Get yours now!
Self-Adhesive Vinyl! 18" Wide
Smart woodgrains! Rich Towers ' patterns! Perfect ♦or kit-' ° ^o-e' Chen Shelves, outdoor
furniture and more! i-nte
Boys'Terry liihed
CABANA SETS
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Price       m 2-Pce.»et
100% Cotton cat>ana sets include short sleeved, button-front JACKET and full boxer SWIM TRUNKS. Assorted colours in sues: lS;to 16.
Terrific Sale Value!
With Carry Case and Cube Flashgun! 'Canon QL 1.9*
POCKET RADIOS 35-MM. CAMERA KITS
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complete
Quajiiy-built CAMERAS feature: CDS Elep^c. Eye, Electronic Shutter for perfect pictures. Coupled Rangefindef, easy Film-Loading System, autohnatic Flash Exposure. With CASE and FLASHGUN!
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89
.88
complete
'Polartone Deluxe'. 14-transistor radios witli built-in aeriall Complete with battery, earphone, carry case.
35MM COLOUR SLIDE M (20exposures,processingiNom each
Save Now! 'Beach Boy'or Boxer Style For Men!
SAND H SUN SWIM TRUNKS
.4s
Look at this low price! Short leg 'Beach Boyt' in ttretchy Faille. Lattax or Lycra (Small, Med., Largel OR fully lined Boxer style in Fortrel or Cotton (Small to X-Urga).  Assorted colours and patternsi
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Save 3.00! 'Johnson"Tackle Pac
Comfy Foam Padded
2-Gallon Plastic
ROD AND REEL SETS INFANTS CAR WATERING
Sets include! 2-plece solid glass .ROD (6-ft. long), SPIN CAST REEL with 12-point pick-up artd i-ovvers more, and 170 yds. of Monofilament 'Save LINE (10-lb. test)! Shop this low Sale Mora' price! ; Pflce
Regularly 12.88
Q.88
w ftnm
complete
SEATS
Chromed steel tubing frame! Adiustableswing-over padded guardrail! ■
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r.97
U each
CANS
With sturdy handle and remove-able spray spout! Turquoise, Yellow or Sandl. ■
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Big 8-Quart Size!
CHARCOAL
BUCKETS
each
Rugged, plastic buckets with metr al bail-type handle! Shop now and save!
Regularly 1.27
89l
NOW TOWERS and RITE-WAY UNDER ONE GREAT NAME!     OPEN 10 A.M. to 10 P.M.
SCARBORO
■ K-:J-
111 HIGH PARK
DIXIE
WEST SIDE
1 RIVERDALE
BRAMPTON