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By Alfred Sherman
: tKe reunification of Jerusalem has created a host 6if problems and opportunities, most of which are festooned wiUi national, political and 'economic implications. The hotel and tourist trade in Jerusalem exemplify these problems.
The hotel business never loomed very large in Jewish Jerusalem. Accommodation was used mainly by Israelis coming up on Government business or. to escape the heat and humidity of the plain. Most tourist itineraries regarded Jerusalem as a day-trip only. But in Arab Jerusalem, with twice as many hotel rooms as the Israeli side and far more newer hotels, the tourist trade was the mainstay of the city's economy.
The cessation of tourism from the Arab countries and direct flights from Europe and the U.S., combined with the general and financial dislocation caused by the Six-Day War, hit the Arab hoteliers of Jerusalem hard. Unlike the gift-shops and restaurants, which found an
immediately, lycrative substitute in the pent-up flood of Israeli visitors.
Whiie Jewish hotels and Arab restaurants enjoyed unpr^ecedented prosperity, Arab hotels were anything from half-full to nearly empty, although they compare favourably with most Jewish hotels in price, service and comfort. There was no single reason for this state of affairs. The feeling that the Arab hotels had not been integrated into the Israeli tourist information and booking system discouraged the more adventurous of economy-conscious visitors. With so many things to set about doing, tiie Israeli authorities were slow in tackling the problem and tended to leave it to the hoteliers themselves.
The first to break the ice was the energetic Austrian manager of the American-operated giant new tourist hotel, the Jerusalem Intercontinental on the Mount of Olives, where it enjoys a magnificent view down over the Old City. He was able to benefit from the fact that the Jordanian Government had
been partr-owner of the hotel, and their share had passed into the haiids of the Israelis. He persuaded the Ministry of Finance that he was manr aging their property so it was Up to them to help. By the time he reopened in September, war and occupation damage had been restored, staff reassembled, working capital found.
Earlier reports that the hotel actually stood on part of the Jewish cemetery site have now been refuted, and the hotel now holds a certificate from the rabbinical authorities confirming that it stands wholly outside the bounds of the cemetery,
The hotel now bids to exemplify the unified Jerusalem, with a mixed Jewish-Arab staff and cuisine, and a mixed Israeli-international clientele, only a few minutes drive from the centre of the city.
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NECSOtlATING TOURS TO ISRAEL. — Einile Aufga^g of Toronto's well known Aufgang Travel Ltd. now is in Israel investigating all possibilities for new group visits and individual tours to the Holy Land. Mr. Auf-gang, who speaks Hebrew perfectly and has been In Israel many tl!:;es in connection with tourism, will 'announce new tours and trips upon his retdm. Anf-gang is the' son of I. W. Aufgang, president of Auf-gang Travel Ltd. Both father and son are experts on Israeli travel.
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Lacking the resources to engage., in large-scale individual advertising or the organisation for lobbying, the majority of Arab hoteliers eventually decided in mid-September to join or affiliate to the Jerusalem Hotel-iers'and Caterers Association. The Association is now working to make sure that they enjoy the necessary publicity and booking facilities throughout Israel and' agencies abroad. This should solve their problem of Christmas and Easter bookings. Though their ability to attact Jewish clientele remains to be seen, one fact should work in their favour. With the reunification of Jerusalem there is now so much more to be seen there that the old practice of going up to Jerusalem from the coast and back during the same day is likely to give way to an extended stay. This, by bringing about greater demand for hotel rooms in the town in general, should do more than any "fair-practices codes" to ensure that Arab hotels get their share of summer trade.
If plans underfoot to expand tourist traffic of all kinds from pilgrims to summer and winter holidaying, by the provision of ever-cheaper air travel materialise, the problem of customers for Jerusalem hotels should solve itself within a year. But this is by no means their only problem.
Most are acutely short of working capital, since their accounts in Jordanian banks have been frozen by the Jordanian authorities. Negotiations for resumption of the banks' links with their Jordanian head offices, and access to their frozen reserves, with inter-convertibility of Israeli pound and Jordanian lira hav^.J>een , going on at high levels and agrieements were initiated. But neither Government has yet gone so far as to ratify the agreement.
A branch of the Arab tourist trade which had no real equivalent in Israel is the holiday villa in eastern Jerusalem and nearby Bethlehem and Ramallah. Rich Arabs
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family and retinue to spend the summer months in the breezes of the escarpment towns, doing little but talk, play cards or just sit and enjoy the view. Until contact with the rest of the Arab world is resumed, and this may take years^ the villas will need to look elsewhere for their trade. With a Uttle ingenuity they might be, converted to group holiday uses, family groups or even summer schools.
The Israeli authorities are rightly concerned to get the trade moving for any number of reasons. Depression and unemployment in Jerusalem and the occupied areas would be politically dangerous. K remains true that people are never so innocuous as wlien engaged in making money. The combinaition of co-operation and competition between Jew and Arab, and the contacts created throu^ tourism have been remarkably frictionless so far. This process of mixing and mutual adaptation is hardly less fascinating to watch at dose quarters than Jerusaleni's incomparable: scenery, now to be seen as a whole for the first time In i20 years;
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The CJm^uiUm Jewish News. Wednescjtay, October iBth. 1067 - Page a
P^ESroJT.IOTm ~ Dr. Abba Gefen (riyht), new Consul General of
Israjl in Toronto, and myiih BarShal, Ismeli Ck>nsul for Economic Affairs, at the Israeli booth of Toronto's ONE Supermaritet Show Jgst week^
ISRAELI CONSUL GENERAL SALUTES TORONTONIANS
On the eve of the most important Jewish comrnu-nity meeting of the UJWP next Monday evening, The Canadian Jewish News . asked Dr. Abba Gefen, Israel's new Consul General in Toronto, what he thought of the Toronto Jewish community.
Dr. Gefen was very enthusiastic about his first six weeks here.
"The Jewish community of Toronto has proven to be a most faithful ally of Israel during its most
crucial period. In fact, the Government of Israel has asked me to express to the organized Jewish comn^Ur nity of Toronto its most profoimd gratitude for everything done in the past for the Jewish state.
"Since my arrival here," the Consul General continued, "I have felt the heartbeat of the Jewish community.
"We in Israel feel that despite the military victory we must continue to reniain on guard until a
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