The Canadian Jewish News, Friday, August 16,1968 - Page 3
tV Mosfte Atar
SPECIAL DELEGATION.-the following group of key leaders In the li968 State of Israel Bonds Drive in Toronto, who left recently as a fact finding delegation to Israel: (top row) Mrs. Mendel Israelson; Mrs. Edwin Hyde; Mrs. David Cappe; Mrs. Norman Shaul; Mrs. Hy Lampert, Bottom row. left to right: Leo Hausmann; HyLampertf David Cappe; Mrs. Rose Glazier; Edwin Hyde; Mendel Israelson; Dr. Norman Shaul; Albert i. Lipton.
Among the highlights of the delegation's itinerary in Israel will be a visit to the home of former Premier David Ben Gurion who was prime mover in the creation of the Israel Bonds program at its inception in 1951. >
Prior to the group's departure. Alex and Harry Rubin, general cochairmen of the campaign, retumed from Israel following intensive study of economic developments there. In Israel also, awaiting the delegation, were: Irving Sussman, chairman. Reform Temples; Mrs. Sussman. chairman. Women's Division; Harry Frank, chairman of the executive committee, and Mrs. Frank.
Tlie remarkable thing about Super-Sol's recovery is that it has been achieved in spite of almost stationary turnoVeri For 1964 the pub> Ushed figure referis toanine month period (throiighFeb^ ruary 1965), but corrected for a Ml yeiar Super-Spl sales: amounted to about $11 million. The following year — under a new management --the figure was a little more and in the year ending February last, $12 million. Throughout these years the <!i9mpany operated seven stores (an eighth one was opened in January 1968) and obviously were able to retain their customers, but no more. Indeed, when related to the country's general progress, Super-Sol's stable turnover represents a decline. Between 1964 and 1967, total sale of our large-scale retail outlets increased 50 per cent, while sales of food in those outlets soared 70 per cent. As aresult, Super-Sol accounted for about 20 per cent of this big retail food trade five years ago, while last year its share was only about 13 per cent. Nevertheless, the com-
pany's profit record has Im-' proved steadily. Gross operating profit advanced by more than oner third, fromai^eis-timated $1 million in 1964 to ah increase last year. As a:
matter of fact, gross profit margin advanced, from 1.7 per cent to 2.6 peir centdur-ing the period.
Super-Sol's rapid recovery also was aided by the
big accumulated loss, allowing a substantial tax-free plough-back of profits. Over the past two years the company thus has accumulated almost $1 milllui and may
TOURIST INVASION IN ISRAEL. - Tourists in Israel desperate for accontodation. A hotel reservation d«^ which mirrors the prevailing situation lathe country where visitors without advance arrang^ents plead for rooms. ^
In Jerusalem
by Dr. David Lranon
VISITORS ARE MADE WELCOME
pile up about another million before any of Its Income becomes liable to taxation. This "Is true even,though part of the loss incurred has not been approved for tax purposes. The loss made it tax-aUy feasable to eqiand further, as did the repayment of a 1965 loan — in the nick of time before last year's devaluation.
Two new suburlm stores will be opened soon—inNet-anya nextmonth, and inHolon in October — and a site for a third has been acquired in Tel Aviv.
However, the planned expansion pro-am exceeds Super-SoPs resources. The firm has just contracted another $lmlo^ at rather convenient terms. The loan will be repayable over 15 years (starting with the fifth) at an interest rate 1 percent above the New York prime rate (7 per cent at present). The notes Which the company is offering to its shareholders will be convertible in shares at prices rising from $4 per share during the first five years to $6 from the 11th year on. Needless to say, Super-Sol's management expects the share's worth to rise much more in the meantime.
Although Super-Sol is a local company, it is wholly
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Jerusalem rapidly is becoming the tourism center of IsraeL Tourists are spending an average of six to seven nights in the capital; before the war the average was two nights. What is being done to make Jerusalem match its new status is described below.
The manager of the Jerusalem branch of an international airline company ag-
in Montreal
Yov tUj It th« WiadMr HoUl wfll k* Ml *d«wtw* of old wodd dum «Dd eoavMa nUutioa.TlwWiadMC lilioatntfi ■ortdlwltiMwdboM; oMriooUas DoBhUoa Sqaan la Um htMt of domto'ws* • ■ wiiw scnilblc pfiow Slid faspKCtblc Mprics - con- ' blMforipwfKtTUt.
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Rnenitloni confinnnl for the Lord SlacM Hotel. Torbnto .
rees that Jerusalem is becoming the main point of interest for the tourist — and not only the pilgrim. He says that within a year or two there will be real boom in the city.
What has Jerusalem to offer the tourist? During the day there is no limit to the number of places to visit — the Old City with its shrines and suks, the new city with the Israel Museum, the Knesset, University, etc. In the vicinity there is Bethlehem, Jericho, the Dead Sea and many other places of interest
Those are the natural attractions, allied to the historical fame of the city. But the airline, manager states flattyM'When Itcohires to the supply of modei^ tourist services and facilities Jerusalem is falling down on the job."
Are there going to be enough hotel rooms to cater for the coming Influx of visitors?
"It's all very well to talk about an average of only 40 or 50 per cent occupancy throughout the year, but that's totally irrelevant What counts is having enough rooms during the peidc period."
What about the report about low occupancy in East Jerusalem hotels?
"This report was unfortunate in its timing. June always is a lull period for Jerusalem tourism. The people who came for the Independence Day celebrations have left and the holiday season has not got Into its stride. Tourism usually picks up again in mid-July and continues on through August and September. I tfiffik
that the East Jerusalem tourist industry will benefit in the future from the continuing growth of steady, year round tourism."
What about the other es^ sential facUiUes?
"A tourist has to eat, and while there Is a fine variety
of Oriental restaurants here, there are not enough first and second class European-style restaurants. Those thait exist are depressing in their lack of decor, cleanliness and the poor quality of the service. The tourist Is on a holiday. He wants to go out
at night I'm not advocating that we turn Jerusalem Into a night club center ~ that's the main attraction of Tel Aviv and they're welcome to It But we should have a few good night clubs, more theater and concerts. There are some beautlfiil buildings.
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Frequently, my wife Ha-dassfa, as part of her academic work In postgraduate archaeology at the Hebrew University, spends a full day-dawn to dark -on a field survey of new and untapped areas opened up to scholars and students as a result of the Six-Day War.
Briefly, this is the way the day goes:
At daybreak you manage to meet the large lorry (usually parked and waiting hear Jerusalem's Super-Sol Super-market) that will take you to the sites to be surveyed that day. The lorry is sometimes used to carry heavy equipment, but on these mornings the entire back-section has been fitted out with seats that can accommodate about 50 "passengers."
When you climb up to your seat you know that you're on the right lorry because waiting for you above are four Israeli Army-men, with their Uzzl-guns slung over their shoulders. Inde e d, shortly after you leave the
by Dr. Stuart E. Rosenlierg
city and reach the open highway, stUl more soldiers are dispatched to join you.«)i»w
there are six more men -riding ahead of you in an armoured jeep.
The leader of these survey-trips is often Hebrew University's Professor Yo-hanan Aharoni, world-renowned archaeologist discoverer of the fortress of the Judean kings at Arad, and many other finds. He, too, is armed - pistol dug deeply in Its holster, but always available. All day long the group cllml)s the forbidding, unremembered slqpes - the treacherous mountains ol Samaria, finally reaching Beth El, where the prophet Amos preached; and the heights of Baal Hazor.
■*
Amazingly, in the distance one can see both the Me<IIter-ranean to the west and the Dead Sea to the south-east Thie group has trekked across miles and miles of back-breakhjg, rocky terrain ■ In search of new Insights Into BIbUcal truths. And alv^ys their steps must
ISRAELIS
on
It is themselves they trust and no one else; Their fighter planes as they screech across the sky, Real, visible as the glorious sun; Rlfiesmoke.gunshlne, and rumble of tanks.
Man is a fanged wolfi without compassion • Or ruth! Assyrians, Medes, Greeks, Romans, . . And devout pagans in Spain and Russia — Allah's children, most merciful of all.
Where is the Almighty if murder thrives? . He's dead as mutton and they burled hini Decades ago, covered him WUh their own Limp bodies in Belsen and BabI Yar.
Let the strong compose hymns ana~canticles. Live with his radiance in.thoir hard skulls Or make known his great lienevotences; Stare at the heavens and feel Qlorifled
Or humbled and awestruck buckle their knees; They are done with him now and forever; Without a whimper from him they returned, A sign like an open hand in the sky.
The pillar of firerThisir flesh made It; It burned briefly and died — you all know where. Now In their own blood they temiMir the steel, GOd being dea^ and their enemies not.
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be anticipated by Israel's armed guards, who defend their right to reveal new knowledge to'those all over uie world who still have interest in the Bible.
Our Israeli maid, RIvka, knows, of course, that I'm Jewish. What's more: she also knows that I'm a rabbi. But what stUl seems to coiduse her are the Arab callers at our apartnientwho continue to arrive, at our invitation. Indeed, erne more thing throws Iter completely: many of these Arab callers are also priests and ministers!
Atif Himadeh, who's now become my teacher of Arabic, at home, is 32 years old, a student of Jewish studies attending the Hebrew University, where he sits in two lecture-classes together with our daughter, Ronnt
He is, by birth, a Druse, : borp of Arab Druse parents Ina small Lebanese village. Today he Is pastor of an aU-Ajrab Baptist congregation in the Old City of Jeru-■ salem.
Until June, he was preparing to go to the United States, In order to study Hebrew and Biblical thought at some good Amerlciem university, since thlswashard-ly possible anywhere in the Arab world. Then the Six-Day Wiar, and Jerusalem was reunited. What an q^rtu-nlty for me, as an Arab Christian, thought Atif HI-madeh. The Hebrew University's now really In my •back-yard" and I can quickly get there. A few days later, Atif was enrolled as a student-at the Hebrew University, and to qualify to listen to lectures in Hebrew spent the entire summer at the university's Ulpan Etzion, learning modern Hebrew,
Now, Atif comes to the house of a rabbi- toRIvka's continuing cwifuslon - right here in united Jerusalem, and speaking In Hebrew, teaches the rabbi how ' read, write and speak Arabic, v':;' ■'■^^
Perhaps, after our Intimate encounters here, a Toronto rabbi and a Jeru-i salem Arab can symbolically reflect the new dialogue that may yet be possible. A dialogue that will yet allow archaeologists to study the Bible story without fear, without pistols, and without an army-at-the-ready to protect their lives.
(Copyright JCN8 « The Canadian Jewish Newt)
old and new, Illuminated at night More could be done in this direction, and why not coach tours around Jerusalem at night?
"More of the tours to other parts of the country should start from Jerusa^ lem. Tourists don't like having to waste their time going to Tel Aviv to make a connection."
The airline manager was caustic about the "totally inadequate" transport connection between Lydda airport and the Ca4)ital. His suggestion: an air terminal in Jerusalem which would provide coaches direct to meet incoming and outgoing Lydda
nights.
* * * *
, Michael GIdron, Spokesman of the Ministry of Tourism, says his office quickly Incorporated the facilities of East Jerusalem Into their overall planning. "Thirty-five of the hotels were regarded according to the Israeli system; we held seminars and meetings to familiarize the hoteliers wlthls-riaell tourist practice. This means that we now have 3,000 hotel rooms in Jerusalem. About 400 new rooms wUlbe ready bythebegimilngof 1969 and more are planned.
GIdron also points to the turning of the area from Yemin Moshe to the Jaffa Giate into a tourist center for arts and crafts. "The workshops we have nearly completed; the renovation of Mohteflore's windmUl is only a start The old shopping center below the walls Is to become a new tourist shopping area."
Thanks to Atardt airport Jerusalem how has an air link with Tel Aviv, EUat and the north of the country. GIdron says some bus tours now start from Jerusalem and more undoubtedly wlllfoUow as tour (^rators see that Jerusalem Is the base for the tourist's stay.
Much traveUed Uzi Yallon Is head of tourism matters In the Jerusalem Municipality; he Is bursting with plans for the future. He agrees that in the peak season, there arie not enough rooms in Jerusalem. "But there is a big list of new hotels In the building and planning stages. The Hotel Morlab will have a 100-
room extension ready within a year, and a new hotel, the 60-room TiratBatsheva,wiU be ready in about six months. And of course there are the two new floors of the King David HoteL
"The Sheraton Hotel chain Is planning a new hotel here, which will have 250rooms In the first stage. Later this will be expanded to 500 rooms. In about a year a start will 1)6 made on a 100-room hotel in Baylt Vegan.
"We have had a request for permission to buUd a hotel from the Hilton, and Commodore want to build a. hotel on a site opposite the David Building; this should add another 100 rooms. There Is also a plan to build a conventioneers' hotel beside BIhyenel Ha'ooma. In the distant future there Is talk of a one-night-stop travellers' hotel somewhere downtown, if possible. We must have 1,500 new hotel rooms in Jerusalem by 1970-71."
YaUon says the new Khan theater and night club helps fill the nighttime entertainment vacuum. On July 16 •' Mandy's", a new night cliib, was opened near Zion Square. In East Jerusalem new night spots are opening aU the time, including discotheques and garden restaurants and bars.
He Is very enthusiastic telling of new attractions. "David's Tower Is to become the Jerusalem City Museum, and we are opening it to visitors in about a month, even though the planning is by no means finished. Solomon's Quarries beside the Damascus Gate have been illuminated inside and also will be open within a month. Arnon Adar, ^ho did the lighting for the historic buildings around Jerusalem, at present is working feverishly on lighting for the Old City. He Is also planning ways to beautify the entire city."
"We have been approached by a helicopter company who is Interested In running a service between Lydda and the Capital. This idea has a great deal of appeal and we are giving It the most serious consideration. The problem is to find a suitable place in the center of town for the heliport"
It has benefited from foreign know-how and finance, and its current expansion program also is dependent on a loan the like of which It would not have been able to raise In Israel. However, viewed from abroad, its showing Is ifoT quite as encouraging. Super-Sol's shares had cost originaUy $ll apiece, while now they are traded over the counter at about $4.50. The decline is due not only to the company's initial misfortune; the major reasondoubtlessisthe two devaluations which took place since the company was established. Super-Sol's original Investment was converted into Israeli pounds at the rate of IL1.80 per
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A sparkling private lake for boating and fishing on. Indoor and Outdoor pools to swim in. Handball. Tennis. Basketball. Volleyball. Softball. Indoor Ice Skating. Luxurious accomodations. Delightful food. All included in the price of your room. So, even if you don't like golf or entertainment, you still have plenty of reasons for coming to Kutsher's. But one word of warning. Please don't talk to our Golf Pro or M.C. They're very sensitive. V
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WILL SPEAK FOR BONDS. • 2w Slegel (left), whowl bo jurtst speaker for toronto State of Israel Bbhdi at home of Harry MogJI; trustee, executive coromittee. Spoi men Lodge, this coming Monday evening; Zvi Kbiitz; Israeli film produce!)'who wiltspeak at the home of Alex Grossman,: prominent member of th6 Sportsmen Lodge Israel Bonds Cismmittee/on Monday, August 26th. Both reception? ar^ in advance! of the tribute dinner to be tendered in honor oK. Robert Zvveig on iSeptember 11th under the sponsorship of " Sportemen Lodge. B'nai B'rith In cooperation with State of Israel Bond^'The Initial advance event vyas held last Monday at Zweifl's home foriodge brothers and friends.
^ icer. ,
Come on out and be part of a horse race. That's right, a horse race; Post time 2:00 P.M.
GrebMSoD