Page 12-TheGanadian Jewish News, Friday, Julyi]19i 1974
If
Fund-raising requires hard work^ not (harima: former UIA head
By SHELDON KIRSHNER
-TORONTO -
" Yehuda (Joe) Hoy, executive-director-of the >United IsraelAppealhere runtil last (Week; is one ".fund-raiser who does not ■.■atliibute his success to ;any magical personal .'Qualities. Nor does he claim thatfund-raising is an art.
A modest man, Nov contends that sheer hard work and dedication are the pnmarv ingredients of a good fund-raiser.
And'Noy is not merely theorizing. Overa span of a decade, as one of -.Ontario's mostsuccess-:ful fund-raisers, Noy directed campaigns which raised about S60 million for Israel.
A' pragmatist. Nov"« .definition of an effective, fund-raiser. is someone • who :can identify chant-able needs and then con-.vey them to the public m a clear, logical fashion;
"But. you've got to be • able:to inspire leader--ship and believe,in your cause;;" he adds empha^ tically.
'it also requires an .awful lot of time and trdT . vel," says- Nov, who spent a great part of his 70-hbiir week., on the road. ' visiting many of .Ontario's smaller Jewish communities in a seemingly indefatigable .attempt to 'raise still more funds and to heighten interest in Israel.
Asked to describe his accomplishments at UIA, . Noy reflected, then remarked:: "I-was able to convert the support and enthusiasm for Israel into organized action. Somebody had to organize and pull the strings . . . That was my main, contribution;".
Nov rjoined-the Zionist family in 1964 as an assistant director of the Zionist Organization of Canada. . He recalls that it was no easy task raising-monev in the davs be- ■ fore the Six Day War. • "Jews react to crisis situations." he . muses, "and.when the emergency. is' over, they return to normal. But mavbethat's how it should be."
He adds, "even todav . people who can afford to give are notvdoing en- ■ ough. You still have to
,1.
A professional in the Jewish community for a decade Yehuda Noy (right) goes oyer files with Ben Ocopnick, who succeeded.him as UIA Ontario executive director.
talk and. argue with people." :.
Nov became the director otthe Federated Zionist. Organization of Canada in 1967. In the same year, as a result ol tax regulations, UIA was incorporated as a separate entity. Four years later. ;Noy was chosen to be theUl.V's first executive-director; ;
Nov. " 3'9 is a SabiM.-a Jerusaiemite who acquired his accent in Pal.-estiii^. New Zealand and North America. . .
■ He is the scion ' of a distinguished Is rael.i familv • M ■. grandfather \va.s..a de.K"-alt.'- to the lust Zmiu.st Colli; rt.'s..s 111 ■ 1H9-T. Hl.s niuthci- ..bi'ioii!:.'-to the family that had a hand in founding the town 01 Petah Tikvah; while his Russian father immigrated to Palestine durins the heady davs ol the Second Aliyah. Nov's father. 6-3. was military governor of Acre from 1-949-1951 and mavor from 1951-1956.
An Israeli bvsentiment as wel'l as birth. Nov is returning to Israel. on Aliva in earlv August. "1 believe my place is in. Israel," he explains, sit-• ting in his well-appointed: oliice at the Zionist Centre. "I've . a 1 wavs wanted to return, not onlv for mvself but for the: sake of niv family. There will be tremendous difficulties, particularly for ■ my wife, but we will overcome them stepbvstep.'
Although he has not as vet many anv arrange-, ments for: employment in Israel. Nov is hardly
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worried. "It would be wronii.,to decide here what nido there..Mv number one priority is.to ^et my tamilv settled anct -iiite^" srrated into- the mainstream oflsraeli society. As .lor myseli. I 11 Imd
• my wav: there is no unemployment injlsrael."'
.\s he prepares to leave his adoptedhome; he says he will take a trunkful of memories to Rehovot. where tiiey hav.e a three-bedroom . apartment. ' "1 . know: 3,000 people on a first name basis," heas-
. sei-ts.' ■■aiul. they're ■Wonderful people who have a
territic understandins of what Israel is all about."
. Eflusivo praise notwithstanding.. Nov voices
■ apprehension and criticism of the Jewish community, in Ontario. He fears that the smaller
;^iOmmuiiities.. drawn to the big. cities, will ul; tima.tely disappear. And
, he castigates, UIA donors :. who.- while beiiig inten-, sely- concerned with Is-. rael's future, do little or
■ nothing' to provide. their children -- toniorrow's donors -.- with a sound'
■Jewish ah(l-Zionist edu- ■. cation.
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By T. SCHNURMACHER MONTREAL-
ORT. the organization responsible foreducatms 75!^ : of Israel's technical students., kicked otl a. new. youth fellowsliip-^program recently when 32 Canadian and Amei'-ican hitih school students left • Montreal for six weeks ol work and tour-ine.. ...
Max. E. Lew. executive-director- of Canadian ORT. said the Youth
.Fellowship students will help Israeli students in the .Natanva remon construct a new dormitory;:
■and will spend a week on arclieoloKical'diss in Tiberias.
ORT )s explorum the possibility of havinc an e.-ietiange ior Israeli students to come to Canada next year. Lew said.
Later this summeran-other CRT vouttr fellow- : ship s;roup:will leave for a month of French- instruction and camp ac-. tivities at the Chateau •de Laversine ■ in Chan-: tellv. France, as guests of the vice-president of ORT France, theBaronne Dianne- de Rothschild Benveniitti.
in Israel: .ORT suPt ports the education students, at -76 high schools and junior .colleges and expects, to ■ graduate 70.000 people this .year.
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