The Canadian Jewish News, Friday, December 3,1976 -Page 9
ions and People
Exhibition held
Agrexco of Israel executives Shiomo Danieli (left), and Gideon Goren show off their roses and carnations. The company hopes to greatly expand exports to Canada. They have a show in Toronto. (GrOskind photo)
A unique fund-raising project
ByJENIVABERGER
When the National Ballet of Canada presented Frederick Ashton's delightful masterpiece La Fllle Mai Gardee on Nov. 17. not only was it a tribute to the ballet's 25th anni-versarj'. biit to the pluck-iness of a unique committee of the Nationail Ballet's Toronto Branch of volunteers.
The Commerative Art Project was'the brainchild of financier and art collector, Sidney Jaffe. His wife, Ruth, a past treasurer of the Toronto Branch, decided with some perspicuity a year ago, that since the women were running out of ideas to raise money to mount the iS 150,000 ballet, it might be a good idea to involve their husbands. It was.
From his New York days; Jaffe recalled that the Lincoln Centre for the Arts had done a whopping business selling Chagall posters taken from wall murals commissioned by the Centre.
Ergo, if Lincoln Centre could do it, why not Toronto? In fact, go several steps further; invite sub-, missions from selected artists, offer a limited edition of their signed prints,: gain the exclusive rights and make sure the prints could not be produced by anyone else in the world.
National Ballet of Canada volunteer Ruth j'^affe with print by Jack Bush
TORONTO [Staff] —
Israeli flowergrowers came to Canada last week searching for the sweet sniell of success.
At the-Sutton Place Hotel at: a showing of Israeli flowers, it appeared everything was coming up roses'.. .and carnations, these: are the two flowers Israel is banking on to considerably increase exports to, North America.
The exhibition was ar-. ranged by the Israel Trade Committee and the Canada-Israel Chamber of Commerce and Industry in co-operation with Agrexco, the Agricultural Export Company Ltd. of Israel. Agrexco is a corporation jointly owned by the government, and. the growers of agricultural products, except citrus fruits. •
A number of supiermar^ ket representatives and flower wholesalers attended the show and seemed impressed with what the Israelis had to offer.
Gideon Goren, Agrexco North American representative, said his company's reputation is built on its products. Israel's flowers have an international reputation because farmers specialize in growing one flower, he explained. -
They are of better quality than North Aiiierican flowers, he declared. And they are sold at a very competitive price, he added-
Israelis grow their flowers from October to May. In the summer, it is too hot to produce flowers. The country had $150,000 worth of sales to North America the past season and they aim, thanks to an aggressive sales cam-
paign, to increase sales to SI million.
The flowerSi kept at a controlled temperature, arrive here 48_hQurs after they are picked. Carnations last 10 days, the roseseight. Agrexco plans to develop a special logo so that buyers will recognize
the flowers as Israeli products. ~"
Flowers are also exported to Germany, Switzerland, France, Brits^in, Sweden, Nonyay and the U.S.^ said Shiomo Danieli, head of Agrexco. in Europe, also present at the Toronto showing.
trustee
JOSEPH GOLDENBERG Wall 11
Toronto Board of Education
they would J^ffe confi-time will un-prove him of the Jack are gone al-New York, gone," Jaffe
"1 knew ; seW." says dently, and doubtedly; right. Half Bush prints ready. "In they'd ail be points out.
Ruth arid Sidney Jaffe take great pride in the choices made by the committee and in the artists themselves. Jack Bush, a Canadian painter with a great American following, Montreal-schooled Norman Laliberte, and Victor Vasarely all have styles amenable to the theme of the project which was — understandably — movement.
"Vasarely." Ruth Jaffe . says, "has done sets for the National Ballet. Bush is a ballet lover, and Laliberte's type of work is good for ballet."
No brochure could quite manage that, but anyone has the opportunity to view the prints first hand by simply phoning the National Ballet's office.
CITY OF TORONTO MUNICIPAL ELECTIONS
DECEMBER 6,1976 NOTICE TO ELECTORS
Electors are urged to vote before 5 p.nr). to avoid congestion at the polls. Please do not wait until peak voting hours (5 p.m. to .8 p.m.) to cast your vote.
Vote early '. - ,
Voting hours 11a..m. to 8 p.m.
IF YOU HAVE CHANGED YOUR PLACE OF RESIDENCE since October 12,1976 your name will not appear on the Polling List at your new address. Attention is drawn to the fact that you may vote in respect to your former residence provided you are on the Polling List at that address.
Electors are urged to note location of polling place stated on postcard mailed to all electors advising where to. vote.
ROY V.HENDERSON, City Clerk.
December 2, 1976-
CITY OF TORONTO MUNICIPAL ELECTIONS
NOTICE TO BHPIOYERS
The Elections will be held on a regular business day - MONDAY, DECEMBER 6, 1976. In order that no one may be deprived of his or her vote at the Elections, EMPLOYERS ARE URGED RESPECTFULLY 'to co-operate m everyway by making it possible for electors in their employ to vote.
VOTING HOURS 11 A.M. to 8 P.M.
ROY V. HENDERSON, City Clerk,
And Returning Officer.
December 2, 1976
RE-ELECT
^^^^^^^^^ M
BOflioUGH OF NORTH YORK
For Leadership
NORMAN
GARDNERJX
ALDffiMAN WARD 9
• Community Representative-on Federal Aid Programme
• Member of Beth Tikvah Synagogue
• President - Bakery Industry Assbciation ■
• Judo Instructor V.M.H.A.
Make Your Vote Count! Monday December Gth
Elect
SUillllllERS
Controller in
North York
Experience Accountability Accomplishment Common Sense
TIME FOR A CHANGE TO
DECISIVE LEADERSHIP
Ik.
COMPLETE SPADINA. VOTE
FERGY BROWN
MAYOR YORK
FOR INFORMATION 654-6200, 654-6201
for strong effective leadership elect
MARVIN GORDON
YOUR CQNTROLLER OF THE B0r6uGH OF YORK MONDAY DECEMBER 6,1976
President: York Ward One Resident's Association
Treasurer: York Federation of Rate Payer Associations
Endorsed by Rabbi David Monson 3r;-asSistance.calU 881 Egiinton Ave! W., Ste. 209 '-^=77«6 ^r::^,r^i;-7 v------- 787-4660
ARE YQU CONCERNED ABOUT
(a) Continued Growth in Government Spending
(b) Continued Government Encroachmisnt jn the Private Sector
(c) Continued Individual Subjugation to a BuVgeoning Bureaucracy.
STEELES WARD
QFrNCH
YpUR SUPPORT TO COMBAT THESE TRENDS IS SOLICITED
JACK NELSON
FOR ALDERMAN
WARDS
EXPRESS YOUR VIEW THROUGH YOUR BALLOT.
M^ECT YOUR TAXDOUAR
Never afraid a
stand.
to EVERYONE.
Aboveall— committed.
Committed to YOU.
ON DECEMBER 6, SHOW HIM YOUR COMMITMENT!
RE-ELECTTHE 'ACTION MAYOR'!
Mayor Lastman needs your support!
Mayor Loitmon ii not tokihg this •lection for grohttd. There ore no "sure thir)g>" on election . doy. Ivary vote counts. Be sure to cast your ballot on December 6 — and help re-elect Mdlyor lastmon.
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For more information, coll 1
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Remember the date December 6th. Re-elect Mayor Mel Lastman
THE ACTON MAYOR
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