The Canadian Jewish News, Thursday, May 15,1980 - Page 9
ByBEVERLEYSTERN
TORlONTO —
There were ho Big Mac attacks last week when McEtohald's ^ king of the fast food self-service restaurants launched its silver anniversary in grand style at the "Tour Seasons Hotel.
Classy canapes with shrimp and rolled smoked salmon and caviar surj_ rounded a huge centrepiece of ice shaped in the motif of the famous McDonald's arches.
George Cdhon, 43, president and chief execiitive
officer of MclDonald's of Canada Limited, national campaign chairman for Israel Bonds, and member of Tlie CJN's board of directors, welcomed about 250 invited gueists not only from the media and government but also international McDonald's, executives from Japain, Germany, Australia and other McDonald's locations;
Guests included Lieutenant -Governor Pauline McGibbon, Metro Chairman Paul Godfrey and city council aldermen Art Egg-leton and Fred Beavis, North York Mayor Mel
Lastman as well as eight vice-consuls including those from Brazil, the Netherlands and Nicara-; gua.
The Four Seasons reception laiunched a week-long McDonald's convention at the Sheratoii Hotel for about 4,000 personnel from around the world.
Cohort masterminds the largest McDonalds's ope-.ration outside Of the U.S. with aboiit 350 restaurants " almost half of the total McDonald's restaurants abroad -- a fact which accounts in some measure for the reason why Mc-
Ddhald's chose to hold its birthday party in Toronto.
Canada tallies a, cool S500 million in sales annually and hires about 35,000 employees. Japan comes second with. 161 operations followed by Australia with 86 . and Germany with 81.
In Cohon's brief address, the Chicago-born corporate lawyer first joked about the disappointment guests must have ' felt about eatiiig salmon en crute (salmon and spinach wrapped in pastry) rather than a Big Mac.
Cohon said that one of the reasons McDonald's wais the largest food operation in the world:was its" record of "good corj^brate citizenship. "In remarkis to the CJN about the Canadian operation, Metro Chairman Paul Godfrey ; elaborated:-. "McDonalds of Canada is a triple A corporate citi-z6irin terms of its participation in the community.'' ' Godfrey cited McHappy Day, when big-name celebrities man the McDonald's counters to raise; funds for charity, as an example of why Mc-
research involved as prepare
Itoe^day Or Shaloin^ s^
■/■By./; PAMELA GODFREY-SAMUELS
LONDON, Ont.—
More than two thirds of the artists submitting items for Or Shalom Synagogue's Ceremonial Objects'for the Jewish Home
ishow are not Jewish and have had to do extensive research to produce their work. The show opens on May 31 in the synagogue.
The show's organizing committee prepared a 20-page booklet as a guide to the artists but this proved to be only the beginning
CAIRO [ZINSl —
There are favorable prospects for the development of tourism between Israel and Egypt, according to a stateinent made by Gideon Patt, Israel's minister for tourism, following his talks with Egyptian authorities.
Patt declared that Israel receives some 1,150,000 tourists yearly, while the annual number of visitors to Egypt is 1,064,000, 650,000 of whom come from various Arab lands.
Paft indicated that the number of Israeli tourists to Egypt will be a signifi-cat one. However, there is a problem in accommodations for tourists in Egyptian hotels.
Israel now has some 24iOOO hotel rooms that are suitable for tourists, while in Egypt the number is only 7,W)0 for the same category, of accommodations.
Some 200,000 Egyptians visit Mecca each year and 250,000 others travel to Europe.
ST. CATHARINES —
Or Yehuda, the Project Renewal -neighborhood adopted by Ontario, is not progressing and needs an immediate transfusion of foods, according to a spe-, clal advisor to IsraePs prime minister In an address to the leadership of the St. Catharine's United Israel campaign;!
In town to kick of the 1980 yi A campaign, Harry Horwitz stressed the stark plight of social welfare in Israel generally. The move from the Sinai to the Negev will cost Israel between five and six billion doUars, and this
leaves little left over for social services, he said.
In response to Hnr-witz's appeal, St. Catharines UIA co-chairmen George Goldford and Aaron Horwi^ sidd they would urge canvassers to . ask for pledges to Project Renewal in s^ditloii to the regular campaign. -
Accompimying Horwitz hi his visit to the^St. Catharines cbmmanity were; UIA chairman^ [Ontario Region] Sid Starkman; Project Renewal [Or Yehuda] chalr-msn Lou Sklar; UIA Israel Emissary Yona Gazit; UIA director, Ontario region, Ben Ocopnlck.
and. many did exhaustive research on their own, going deeper and deeper as they became fascinated by the subject.
According to the show committee, the artists will be bringing a fresh new perspective to traditional Jewrish objects and symbolism.". One artist remarked that she is finding the forms of Hebrew letters to be "exciting design elements." Another commented that "I am really enjoying this. I haven't done so much Bible reading for a very long time.".
Committee members have become accustomed to phone calls requesting information of all kinds: "Is a kittel worn with or without a suit jacket?" "What size are Chanukah candles?" "Do you know where to find olive wood in this country?"
Although the committee included a brief bibliography in the booklet prepared for the craftsmen, it appears that one important research "tool" was. omitted ^ the movie Fiddler on the ROof. One artist mentioned going back to see it several times before starting to work." 'V
The Conimittee expects to have 100 objects for the show, including tallitot, chanukkiaiis. mezuzahs, havdaliah spice boxes, wail hangings, plaques and much - hiore. Participating craftsmen are working in pottery and porcelain, wpod, stained glass, metals, weaving and embroidery.
- As well as the large ^number of original new pieces created for the show, visitors will see antique Jewish ceremon-
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ial objectsfrom the collection of Shaindle and Ye-hiida Elberg. loaned specially fpr the occasion.
Ceremonial Objects for the Jewish Home oipens at 9 p.m. on Satdrday, May
31, and contlhaes from 2 to 9 p.m. on Sunday, Jnne 1 and Monday, Jane 2. Dr Shalom Synagogue is on the northwest comer of Adelaide and Hnroii in London.
Donald's corporate image shines.
To.The CJN, Cohon described his job as head of the Canadian operation as both "challenging and demanding. "Over 50% of his time is spent in travelling inside and outside of Canada;, he siid. ^
A Bachelor of Scjence „ graduate as well as a corporate:, lawyer for six. years, . CohOn^T^ ''ap- ^ petite" for the food in-dustrywas whe;tted when a client began to talk about going into a quality food chain called McDonald's that seemed to be energizing the whole food industry, Cohon remarked.
"My client got cold feet but 1 liked the whole concept of restaurants serving masses of people with quality food at reasonable prices.''
In 1967, such quality fast-food, operations, in Canada were practically non-existent, he Said. The only competition at the time was Red Barn, Harvey's and A&W - none of which seemed to match
V f
George dohon
the aggressive McDonald's system launched in the U.S. by Ray A. Kroc, a former salesman, at the age of 52. .
Kroc, now 77, who was present at the reception, has . been called the "service sector's equivalent of Henry Ford." For Cohon, the business opportunities McDonald's provided were "so exciting" that in 1968. he convinced his wife, Susan and two sons that there wasV'no place else he
would rather be" — and they all packed their bags . and moved to Canada where Cohon became the licensee for^ Eastern Canada.
Building his first McDonald's in Eastern Canada in London, Ont., and a second in Brampton, Cohon put the first McDonald's in Toronto iiF 1969 at Keele and Finch.
The rest is history.
Consolidating the East and _expanding rapidly into Western Canada, Cohon and the young management team he brought with him from the U.S. eventually formed McDonald's Restaurants of Canada which he now leads as president.
Ed Garber, executive vice-president of McDonald's Canada, was a former owner of seven large retail women's apparel stores who also shared Cohon's vision of a rich vein of Canadian food consumers.
''Merchandising is-merchandising," said Garber when The. CJN
asked what dresses and skirts have to do with hainburgers and fries. "The transition was easy
— "andlliked the idea of a cash flow as opposed to a heavy inventory of stock."
Garber revealed that McDonald's Canada is looking to. expand at least 30 to 40 more restaurants a -year nationally. "New concepts are coming iip all • the time," he said, -'in: Toronto we stiarted in the suburbsi went into the, downtown areas, then the zdb— and how we're considering going into malls
— iand possibly even some campuses if traiffic warrants it."
Commenting on the fact that many of McDonald's officers were both young and inexperienced in the food industry when they, started, Fred Turner, 47, chairman of .the board of . McDonald's in the U.S; said: "McDonald's has not rcLTuited personnel from the food service sector ruairily because its traditions really don't apply to fast-food self-
service operations.
"The Canadian officer team came to the right place at the right time — and they had the brains and the skills to take advantage of the opportunities .— that's what counts in this operation," he declared. , -u
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