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The Canadian J^ish News, Thursday, December 4, 1980. - Page II
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>Uvto Ixenberg.[Ieit], Geofge Coiion, speaker of ymt for 1980. Ed
Izenberg (ngmJ chaired uenmraon. ■■■
Honoree regaksXjm^ hodge
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Canada. Cohon. 43. came to Canada from Chicago in -1967 to found this country's McDonald's chain. There are now 350 outlets here, employing 37,000 people, the largest Mc--Donald's chain next to its U.S. parent group.
Cohon regaled the 160 members and gdests In attendance with stories abbnt his business. These were hitermpted by ia surprise visit from Ronald McDonald^ the restanr-ant*s mascot, and several helpers, who distributed white plastic litter sacks containing cookies and a coupon for a free hamburger.
In amusement, Cohon recalled: "With our first branch, in London. Ont.. I offered to donate half the operiing day's business to the local crippled children's organization. I was summoned to appear before its board of directoi^ to tell them what exactly was a McDonald's.
"I started reeling off statistics, one after the
By DAVID BKKAN
TORONTO —
Businessman George Cohori was honored recently by Canyon Lodge B'riai B'rith for his work on behalf of the communr-ity at large and Israel.
The preisident of McDonald's Restaurants of Canada Ltd. and. since 1973. the national chairman of State of Israel Bonds in Canada, Cohon spoke at the lodge's 13th annual "speaker of the , year" breakfast. He was presented with a, certificate by the lodge's function chairman, Edward Eisenberg. signifying that IVj dunams of land has been reclaimed in Israel in his name;
In making the presentation, Eisenberg described Cohon as "a pillar in both the business and philanthropic communities."
Seyrnour' Gould, Ihe lodge's executive vice-president , expressed admiration at the extent of McDonald's growth in
other, When I said that the restaurants served enough ketchup to fill the Grand Canyon, one of the gentlemen, whom I thought was asleep, suddenly rose to his feet and asked me if I had ever seen the Grand Canyon. 'There is not enough ketchup in the world to fill it up," he said. I pulled our fact sheet out of my briefcase and checked. 'You're right.' I said, 'It's the Mississippi, not the Grand Canyon.'
"He and the others looked at me sort: of strangely. 'Well,' he answered. '1 don't know if we can accept money from someone like you!" *
Cohon recalled how, wearing his MtDonald's blazer, he was taken by a supplier to lunch. It turned out to be at the Granite Club. An elderly member, apparently an expert on family crests and shields, approached and pointed to the company crest I was wearing. "Are those the
Launch UIA campaign with Mideast briefing
peaks of Wales?" he asked: "No, they're the arches of McDonald's," I answered. Oh." he said, and wandered off, "presumably to look up our gold crest in his book of family emblems."
Cohon said all McDonald's restaurant^ eai:-mark 2% of sales, which total about $1.5 million per branch annually, to local philanthropies. An annual "McHappy Day" sends 50% of proceeds for aid to crippled children.
In Toronto, McDonald's House on Dundas St; provides accommodation for parents staying in the city while their children undergo treatment at the nearby Hospital for Sick Children. McDonald's dedicated last Sept. 21 to runner Terry Fox. and helped raise $1.5 million that day for the Canadian Cancer Society.
Previous guests at Canyon Lodge's speaker of the year breakfasts have included: Premier William Davis of Ontario; Harold Adamson, former Metro chief of police; Dr, Stuart Smith, MPP, Ontario Liberal leader; and Ron At-key, former minister of employment and immigration.
By ANDREA PARKER
OAKVnXE, pht.—
Redesigning the Hebrew schocrf program. In the Beth El Synagpgoe,; . asaistlng with a yoath grmqi, organizing an adnk' education program andL attempting to bring In guest ^eakers are Just some,of the activities' befaig faiitiated by Martin Maskowltz, the Oakyille synagogue's newly appointed . director of re-Ug^us, ^ community and educational programming.
Maskowitz. 26. uses the synagogue as the centre for all of these activities because he believes "if one is concerned about teaching Jewish identifi--cation. it can only be done properly through the syna-gogue."
This Conservative shul. in its 26th year, has approximately 30 members, from the estimated 80 ' Jewish families in' Oak-ville, directly involved and hopes to attract more from nearby communities without their own synagogue, said Maskowitz.
He is attempting to' provide social, cultural and rellgioniB activities, making the synagogue, which holds 150 people, **more than' a place to worship." He believes it should 'provide some of the same activities a community centre would." He wants to "show the people the synagogue Is there to be used."
Because many of the Jewsin Oakville share this opinion, they took a gamble and "invested money and time to hire the first full-time person," said Maskowitz, who moved to the community last summer with his wife and baby daughter; The synagogue still retains the services of a part-tim^ rabbi emeritus. Aron Horowitz of Toronto.
Maskowitz said the members of the community go out of their way to help each other and a small group has been able "to keep the synagogue going." But he noted that there_are many mbced marriages and members, specifically from Burlington, have left the community in the past for various reasons, such as the feel-
ing that education for the children wais inadequate.
Now, he is trying to create a link between ■ the Oakville community and the approximately 200 Jews-living in nearby Burlington, to show them they do not have to go to Toronto, but should get involved in programming at Beith El. Maskowitz mentioned the concern expressed by some paretits about thie kind of ^Jewish environment Burlington can provide for their children when they are older and added, "I want to show the people there is something available." as he extended an invitation for them to join in some Oakville activities.: ■ " ■ '
One of the first things. Maskowitz did when he arrived was revise the Hebrew school program, which holds classes for 7- to 11-year-olds three times a week. "I tried to create a very comfortable and exciting atmosphere," he s^id and , added that the children lesarn more than just the basics of prayers.
'' My goal is to make the kids want to come back to the synagogue," a task that Maskowitz feels he can accomplish if he can create the right atmosphere.
There is also a nursery school on Sunday morning and a high school program, which Maskowitz leads, with activities covering various topics. A youth group, to provide general programs for the children and teens, meets twice a month for 8- to llrvear-olds and 12- to 17-year-olds. The older group has met with other youth groups from synagogues in nearby Toronto.
The adult, edincatlon classes will offer beginner to advanced Hebrew, to be taught by Maskowltz's wife, Ziva, who is origin-aU^-fromknel. There are also plans for cooking and ait classes and a lecture series on sult}ects about the Jewish life cyde.
In an attempt to raise funds,abingoisrun every Tuesday at a club in Oakville, and the money is used for the synagogue.
Sabbath services are currently held every other Friday night, and Masko-
witz said he hopes to have services as often as possible. All holiday services are observed and he led the High Holiday prayers with the rabbi.
Maskowitz, who is con- , tinuing with his studies as an educator and was executive director of the Ontario Region~70f United Synagogue -and youth director of Eastern Canadian Region . of United Synagogue Youth, said he "has tried to bring; in continuity . • . and tried to set ain example;" He is ' shomer shabbas. He holds a degree in Judaic studies
from the University of Toronto and another der gree in education from' Hebrew University.:
He can be contacted at (416) 842-1372.
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GUELPH ^
A detailed political and military analysis of the changed situation in the Middle East as a result: of the war between Iraq and Iran set the scene for the recent launching of the new United Israel Appeal campaign during a meeting at the home of Mr. and Mrs. Lloyd Youngman. Perhaps the world . would now realize that it is not Israel which is the problem in the Middle East, Alex Serota, past chairman, Ontario Region United Israel Appeal, told the well-attended meeting.
It is the continual rivalry amqng Arab and Moslem states which causes ferment in that area of the world, endangering, he said not only world peace but the supply of oil to the-Western democracies. . Monty Albert, chairman of the Guelph UIA campaign, said that, as a result of Serota's address, Jews in the area would not only be better informed about Israel's position but would also better understand why Israel's increased . financial needs will, have to be met by world Jewry, an~dMn this particular case, by the Jewish community of Guelph.
Ben Ocopnick, executive director of the Ontario Region, spoke on behalf of Project Renewal which, he said, was starting to func^ tion more rapidly in Or Yehuda, the area adopted by the region. Albert assured the representatives of the region that Guelph would, continue its long record of support for Israel through the UIA.
Regard support for Israel as an insurance policy for yourselves and your children. Samuel Taylor of Hamilton, vice-chairman of the Ontario Region United Israel Appeal, told guests at a brunch meeting at the Sons of Jacob Synagogue in Belleville.
Speaking on behalf of the Belleville ULA campaign, Taylor vividly described his own feelings and reasons for supporting Israel and said that he hoped the Jews of Belleville would, "because of their Jewishness," continue their support.
Lt.-Col. YonaGazit appealed to the Belleville community to make an effective increase not only to the regular campaign but also to support l4oject Renewal. Bob Zalkovitz, Belleville campaign chairman, assured the guest speakers that his community would do its best to meet Israel's increased needs with increased support.
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